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Since the preliminary task i have learnt a lot of things, concerning planning, software and layout. When i began creating my school magazine front cover i had no experience with the InDesign software and so went into it without planning and more of an aspiration to just feel comfortable with the software, i used as many different fonts and effects as i could, just to gather more experience. When i went into my actual final product of Audiojunkie Magazine  I had learned some valuable lessons such as the quote “less is more”. After doing the preliminary task i noticed that putting as much effects and images in as I could, gave it a very messy, amateur appearance and after examining other magazines went into the final product with the plan of a simplistic yet effective layout. I feel the more simple appearance gives my magazine a much more professional appearance where the main articles are easy to notice. When it comes to effects i learnt such useful things as a gradient tool, i used this on the background of my image to give it a much more ‘photoshoot’ appearance. I also learned which fonts complimented eachother, the fonts on my preliminary cover contrasted eachother and really didn’t fit together to create an appealing image.

Overall, after this task i have come out much more experienced when it comes to designing magazines, knowing how to create an idealistic layout. I had never used InDesign before but throughout this i have learnt to take advantage of the software and creating a realistic looking magazine.

I used an Apple Mac courtesy of the school to create my magazine, spending the majority of my time on it but also doing some small aspects on my home computer.

I used a memory stick to transfer work from each device.

I used a Canon PowerShot SD870 IS Digital Elph abating and shoot camera to take all of my pictures, i wanted to use a high quality camera as i wanted my photos to be of the best quality possible.

I used various Adobe software to create my magazine, all of this software being up to date; CS5. I was equipped with the most up to date software as i wanted my magazine to resemble a realistic, distributed magazine as close as possible. The main software i used was the Photoshop, Illustrator and InDesign utilities.

 To exhibit my work i created an account on WordPress, this way i could easily update my work from any computer and others could see my work.

With all of this equipment i felt it inevitable that my magazine would have a minor professional appearance but combined with skill and perseverance i have created a product i feel extremely accomplished with.

For this section read the comments on my post “Audiojunkie Magazine”, this can be found here; https://joshrudgeg321.wordpress.com/2011/04/05/audiojunkie-magazine/#comments

My  demographic is not of a gender orientation although the writing is slightly masculine in its style. The age of my target audience is between 14 and 21.

Tom is a cool kid, he takes care in his appearance. Even at school he’s constantly got iTunes open listening to his favorite indie music. His most played songs are by such bands as Arctic Monkeys, The Wombats, The Pigeon Detectives and Bloc Party. His free time is divided between going to concerts, skateboarding and finding new bands on the internet. All his money is spent on designer clothes and albums from the freshest new bands around. His favorite magazines are Q and NME but he wishes there was a magazine that really spoke to him as a teenager and showcased up and coming bands before they were mainstream.

IPC Media would be an ideal institution to distribute my magazine as it could be a worthy contender against rival magazines of the same theme such a Q. IPC already distributes NME and Uncut but i feel that Audiojunkie could represent a slightly younger audiences point of view, the magazine focusing on younger bands itself. Uncut is aimed at older people, NME at a more general age that varies from teenage to middle-age, therefore i see a gap in the market for a music magazine which focuses completely on teenagers, taking itself seriously and not written in a patronising manor but instead recognising what it means to be a teenager and paying respect to what that age enjoys to read. Distributing Audiojunkie would mean that IPC distributed magazines with specific demographics to cover the entire spectrum of age but also NME to cover everything as a refreshing mix of styles of writing, therefore increasing profits but giving much more choice to the reader.

I have decided that this particular article of Lily Allen from NME magazine sets a good comparison to my own. The images match; two females in quite casual, street wise outfits. Their stances both show a rebellious attitude and the punk-esque writing at the top shows a further connotation of rebellious behaviour. A mix of black, red and white writing represents a rock theme and the background of a light grey with a gradient coming up the wall shows a proffessional presentation, showing my magazine to be realistic in various ways. They both have quite vague, unimpressed looks on their faces, the camera angle sort of looking down on them as if to say they are outcasts from society. These images represent a certain social group; young adults who have a bad reputation in the public eye.

The Title of the Magazine

For the masthead of my magazine I have used the font “Portishead Dummy” for my title; Audiojunkie. I wrote it in a red, bold format, I then added a white outer glow and finally a thick black drop shadow, which I centered directly in the middle so that it would appear more of a border than a shadow. These three layers create a stylistic masthead that follows similar conventions to NME and Q magazine, a red and white colour scheme representing a more indie tone. The fact that the title isn’t clearly visible gives the appearance of a very confident magazine, assured in it’s readership and representing a high quality of magazine that wouldn’t need to scream out its name as it already has a dedicated following and although looking strange on a single issue would hold significant iconography as time passed.

The Mis-en-scene of my Images

The photographs on my front cover all have a plain background with a gradient effect, i used this approach to give my magazine an extremely professional look similar to what you would see in ‘Q magazine’. The plain, gradient background emphasises Audiojunkie being professional as it gives the appearance of a photo shoot, something that realistically a school magazine for example couldn’t actually afford. The contents page sets a contrast to the other two sections of my magazine as the images are set in an outside, urban environment with minimum editing, this is to match the theme of the articles they feature in; a youthful band who have no care for codes and conventions and so the pictures also challenge codes and conventions.

Costumes and Props

 On a non existent budget it was difficult to find effective costumes that would work within the themes of the articles. The female in my double page spread, Alice, showed me several items of clothing in her wardrobe and i chose an outfit that i felt best represented the genre of the band she was in; dark coloured hoodies, skinny jeans and trainers. The male, Zachary, was harder to dress as he had a limited wardrobe, for the front cover this was easily avoided as i had him pose topless, this represented his strength, especially as the article was about inner strength in tough times. In the double page spread Zachary wore a thick black coat, giving him the appearance of someone quite street-wise and down to earth, an image that i feel was effectively represented. There are no instruments shown in this article as it is concentrating more on the individuals of the band rather than the actual music they produce. My second band that feature in the contents page are wearing a mix of clothes that represent youth such as hoodies, baggy jeans, chino’s, trainers and also longish, messy hair; these all contribute to the stereotypical image of a rebellious teenager.

People

The people in my magazine are quite unconventional as they are clearly very young, the only person contrasting that being Zachary who looks older than his actual age. Unable to have a radical appearance that a stereotypical ‘rock star’ i made a conscious decision to go down the route of a realistic appearance that my demographic of teenagers could recognise, this also making the age of the people featured more acceptable as the reader would be able to relate to the bands more. Although young, my models have dramatic poses and moody faces, the maturity of these appearances counter balancing their youth which could perceive them as immature. Although aimed more at males, half of my main article is shared by a female, this challenges codes and conventions but spreads out my demographic increasing its popularity, both with females looking for more exposure in the media world and males who find her physically attractive.

Written Content

The writing of the article itself is very conventional, giving a brief introduction to the band and mentioning their album. The article then goes on to talk about the band members lifes and their journey towards their music careers with quotations, having a very factual appearance that gives true justice to the members and represents them in a way that the readers would find interesting. Talking about similar subjects that popular magazines write about give it a very professional appearance that its audience would feel comfortable and easy to read.

Music Genre And How Your Magazine Suggests It

The main music genre’s my magazine focuses on are rock, indie and electro. Throughout my magazine there are distinct aspects of the mis-en-scene which represent the core genre’s such as a red, black and white colour scheme, a clear connotation of the rock genre. On my double page spread there is a grey colour scheme, a metallic colour which represents electro. Certain aspects such as the font and layout of my magazine represent the indie side of Audiojunkie, a classic font being used instead of a more messy font that a stereotypical rock magazine would use. The contents page has a very classic look with its banners, a casually smart look which associates itself with the indie genre.

Layout

When designing the layout of my pages i attempted to make them as conventional as possible whilst also using original ideas that i felt would effectively represent my demographic. My front cover has a masthead at the top, a central image, a headline in the middle and generally everything you would see on a front cover. My contents page follows the trend having a design similar to something you would find in Q or NME magazine. My double page spread slightly challenges codes and conventions by only having two columns, one to each page and a title slightly smaller than what would be expected, this is due to the fact i felt strongly the article should be more about the individual members of the band rather than the band itself, the space rather being filled out with large images of the members. The double page spread also follows various codes and conventions such as certain quotes being dotted around the page in a larger, more visually interesting font.

Contents Page

My contents page follows all the codes and conventions of a normal magazine, following a grid like format reminiscent of Q magazine. It features a hand written “enjoy!” which comforts the reader and makes them feel compelled to read. The pictures follow the dark colour scheme of the magazine and smart, simplistic font gives easy access for the reader to find specific articles. The logo is seen several times to keep the house format and give the reader a sense of continuity. The various banners give it a sense of tradition and a casual sensibility, aimed at a slightly more mature aspect of my magazines demographic.

Flatplans

These are the flatplans I made before designing my final magazine. I feel this method was really successful as it meant i had a thought through plan and could concentrate on everything else without wasting time trying different images, with planning i feel my magazine was created much more professionally.

Casting Decisions

Alice Harvey

She represents the female demographic with stereotypical blonde hair, blue eyes and an optimistic yet dopey smile. A cute face that attracts the male audience and a keen fashion sense that appeals to women.

Zach Mincher

Zach is a typical man, he has a beard and a strong jaw line. His confident appearance shows male dominance and appeals to men. Women find his animalistic traits strangely attractive.

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